In this article, I’m going to layout a very simple formula for writing a cover letter. This isn’t the typical advice you get around the internet. I’m not going to talk about formatting, generic tips, and why you should proofread. Instead, I’m going to show you the psychological friction you encounter when an employer reads a cover letter and how you can get around this friction to book the interview.

By the end of this article, you’ll know:

  • Why employers don’t call you back
  • The biggest mistake most cover letters make
  • A simple psychological truth about how to get employers to respond to your job application
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